The 'must have' plebiscite has been organized by Łódź Design Festival since 2011 to honor the best innovations by Polish designers and manufactures. It is a free-of-charge quality mark that can be used by Polish companies in Poland and abroad. It was established to raise awareness of quality Polish design and to promote the best businesses and designers at the top of the Polish design field. 'must have' is a unique consumer endorsement and the most popular media event in the Polish creative sector.
'must have' is the leading independent quality mark awarded to superior Polish products each year. Its goal is to support the creative sector through comprehensive promotion of products based on cooperation between leading manufacturers and designers. Applications for the plebiscite can be submitted free of charge via the form available at www.musthave.lodzdesign.com. Nominations based on a market review are also made by the Board of Experts, whose main task is to carry out the final evaluation of all submissions.
733 products have been recognized over the 11-year history of the 'must have' plebiscite.
Benefits for those recognized in the 'must have' plebiscite:
Year round promotion of products awarded with the 'must have':
Every year, a dedicated 'must have' Board of Experts - consisting of recognized architects, media representatives and leading Polish design centers - selects several dozen of the best products from over 400 applications.
A comprehensive promotional campaign featuring the 'must have' winners is complemented by an exhibition, which has been successfully held alongside consecutive rounds of the Łódź Design Festival over a number of years.
The specialness of 'must have' is emphasized, among other things, through the attractive location and arrangement of the exhibition, which is carried out by leading Polish designers each year. Just like the Łódź Design Festival itself, the 'must have' exhibition is constantly developing and evolving. We keep our finger on the pulse of changes and strive to anticipate and creatively respond to new challenges.
What remains constant is that the finalists of the plebiscite can always count on its organizers. In the challenging year of 2020, we decided to act! We knew we could not disappoint the Polish manufacturers and designers who had been deprived of their usual ways of working for many months. As such, we did not follow the lead of most other industry events and cancel 'must have', but rather prepared a new and, above all, Covid-safe variant of the exhibition. The more than 50 awarded products were displayed in glass pavilions located in the most popular shopping and entertainment complex in Łódź, on the market square in Manufaktura.
As a result of these activities, almost 400,000 people had the chance to see first-class Polish products over 10 days!
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